Advertisements of alcohol drinking for most parents are worrisome, because of all the problems early inception drinking can cause. The study covers the different types of media used for alcohol advertisements concerning how influential it can be to young viewers.
Here, there are indications of effects. Results in the study shows that television advertisement as medium in dispersion of advertising alcohol claims the most dominant form. An advertisement turns to be a source of influencing young people to drink. In the other hand, the respondents find the highest recommendation in the total ban of alcoholic advertisement on films. Statistical computation also finds a significant difference in age (12 – 16) and commonly seen alcoholic advertisements that can influence to young people to become sensible to consume alcoholic drinks.
In accumulation of the findings, Television advertisements availability and accessibility at home are contemporary. Awareness is stimulating in young people when it comes to alcoholism. The reassurance of alcoholic advertisement on films encompasses force leading to consumption of alcoholic drinks among the young people. The respondent’s commends the total ban of alcohol ads on films for it won’t give an optimistic output to youth. And the researcher is much concerned by way of tough law implementation about restrictions in alcohol procurement.